The third phase of the 140th Canton Fair opened on October 31 and runs through November 4. Marking the fair's 70th anniversary, Phase 3 continues the 'Better Life' theme across five sectors — toys and maternity, fashion, home textiles, stationery, and health & leisure — covering 21 exhibition zones, 515,000 square meters of space, 25,000 booths and more than 12,000 exhibitors. A trade services zone of over 160 institutions offers R&D design, digital transformation and integrated trade services (Source: CCTV Finance and CCTV News, October 31).
CCTV reporting from the fair and factory floors shows Phase 1-2 orders moving quickly into delivery: a Guangdong electronics maker is assembling, testing and packing about 700 e-scooters bound for a South American customer, while a home-appliance producer received rush orders for large-screen TVs from the Middle East and North America and is running extra shifts. Coverage cited sellers saying face-to-face buyer meetings are more efficient this edition, with intent-to-order conversion cycles about 30% shorter than before — deals flow straight from the exhibition hall to production lines, lifting customs and international logistics volumes in step.
On the customs side, Guangzhou Customs published 12 facilitation measures plus a clearance guide for the 140th Canton Fair, with staff on-site. New this edition: on-site inspection of exhibition goods at the venue — embedding customs checks into the booth setup process to speed both clearance and setup — plus added support for agricultural and food exports. Guangdong's foreign trade grew 24.5% year-on-year to 8.72 trillion yuan in the first three quarters, holding above one trillion yuan a month for four straight months since June (Source: Nanfang+ and Guangzhou Customs).
For exporters, the two weeks after Phase 3 closes on November 4 mark South China's shipping peak: factories around Guangzhou and Shenzhen ship in concentrated waves, tightening space at Nansha, Yantian and other ports — goods targeting Black Friday and Japan's New Year sales should lock in bookings immediately after the fair. South China-to-Japan sailings are short, reaching Tokyo, Yokohama, Nagoya, Osaka and Kobe in 2-5 days by ocean — the fastest channel to replenish Japanese year-end inventory. Book 7-10 days ahead, compare FCL versus LCL and express versus standard sailings by shipment, and verify surcharge terms on each bill.
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